string(151) "Pots & Co specialise in exceptional handmade dishes served in ceramic pots, using only the finest quality ingredients along with skilled cooking and no"

Pots & Co specialise in exceptional handmade dishes served in ceramic pots, using only the finest quality ingredients along with skilled cooking and no preservatives or additives.

Undergoing a radical brand evolution, The Pots & Co identity has been pushed forward to reflect the traditional, handcrafted nature of the product whilst maintaining a confident, contemporary styling that will compete successfully in a retail environment. Alongside packaging sleeves and other print based collateral, we developed both a B2B and B2C website to allow consumers to find the nearest outlets and for retailers to find out more about becoming a stockist.

\ BRAND \ DESIGN

DELIVERABLES

Brand identity, Concept, B2B and B2C website design, Packaging

CLIENT

Pots & Co

the story

Through improved brand presence, interest from retailers rocketed. Selfridges bought into Pots on sight without even tasting them – the bright ceramic pot and beautiful sleeve inspiring confidence in the brand’s ability for exceptional shelf presence from the outset. Growth has been on an upward spiral ever since, and the brand is now commonplace at other retailers such as Harrods, Fortnum and Mason, Whole Foods and Tesco.
Sales have greatly exceeded expectations as a direct result of the invigorated brand, Pots&Co were encouraged to diversify their product offering. New sub-brands such as their Little Pots were launched early this year, forging opportunities in new sectors such as the airline industry.

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