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A major british society representing scientists, clinicians and nurses who work with hormones.

With a number of significant changes happening within the organisation it was decided that the charity needed to take a look at it’s brand strategy. Following a comprehensive review of how the organisation is viewed by its Members and their expectations of what the society can do for them, it was agreed that a change was not only needed but essential.

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Society for Endocrinology

the story

The Society for Endocrinology is the major british society representing scientists, clinicians and nurses who work with hormones. With a number of significant changes happening within the organisation it was decided that the charity needed to take a look at it’s brand strategy.

Following a comprehensive review of how the organisation is viewed by its Members and their expectations of what the society can do for them, it was agreed that a change was not only needed but essential.

Our role was to dig very deep and discover what exactly the society stood for in the eyes of its members. Having conducted over 60 hours of interviews and focus groups it was clear to us that there was an inconsistent view of the society and this needed to be fixed.

We delivered a comprehensive brand strategy that outlined a number of changes within the organisation. We gave them a completely new identity and visual voice.

Third Floor’s strategic approach to the new brand has given us more focus and will allow us to increase the level of support we currently provide for Members and help us achieve our long term goal, to become a world-leading authority on hormones. Their creativity and understanding of the project surpassed our expectations and although at its early stages, the new brand has been very well received.

Leon Heward-Mills
Chief Executive, Society for Endocrinology

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