What Can Social Media Offer You?
As social media platforms evolve, your options to market your products to a global audience grow. We thought it would be good to give you a refresher on what three of the main social channels could offer you.
As social media platforms evolve, your options to market your products to a global audience grow. With Facebook and Instagram announcing new opportunities for marketers to place ads within livestreams and stories, we thought it would be good to give you a refresher on what three of the main social channels could offer you.
Starting with the biggest of the platforms, Facebook is pretty much the standard-setter when it comes to Social Media Marketing. Over time, their offering to potential marketers has expanded into five main tools (not including Instagram, which we’ll cover separately) – Facebook Adverts, Facebook Pages, Messenger, Audience Network and Atlas. We’ll discuss the biggest two here.
Your Facebook Page is your business’ hub on the platform. You can get detailed analytics on your audience and reach, interact with potential customers through posts and offer e-commerce from here.
Facebook Adverts are built to be as bespoke to you as possible. You can decide who to target out of the almost 2 billion monthly Facebook users based on demographics, their behaviours or their contact information. They offer a range of advert formats, and they can give you up-to-date and in-depth reports of how your adverts are doing.
Twitter is the other ‘main’ platform that businesses tend to reach out on. With nearly 330 million active users every month in the first quarter of 2017 (according to https://www.statista.com/statistics/282087/number-of-monthly-active-twitter-users/), it’s not hard to see why. The user base of Twitter is majority 18-24.
Twitter offers four types of Objective-Based Campaigns: “Website Visits”, ”Followers”, ”Awareness” and “Tweet Engagements”. All of these campaign types offer different visual formats. You can target your ads based on a variety of metrics, including Language, Gender, Interest, Device, Behaviour and what they’ve recently Tweeted.
Twitter also allows you to gain in-depth analytics for your campaigns and content. With two separate dashboards, you’ll be able to get metrics for every one of your tweets from the Tweet Activity dashboard and information about your follower base from your Audience Insights dashboard.
Instagram has seen massive growth since its launch in late 2010, amassing over 700 million MAU (Monthly Active Users) in under seven years.
The platform offers you four types of adverts: Photo, Video, Carousel and Stories. Typically encompassing a younger audience, the platform is skewed towards ‘urban millennials’ and mainly holds its largest presence in the US, Russia and Brazil.
You can make sure your ads reach the audience that you’re looking for by targeting users based on Location, Age, Gender, Language, Interests, similarity to your existing audience or you can use the automated targeting system to quickly build an audience.
Which platform is right for you?
Each of the three channels we’ve discussed in this post has a different audience, and you will need to advertise in a different way on each one.
To decide which platform is right for you, you’ll need to consider who you’d like to target, as well as what type of advertisements you’re able to put out.
If you’re considering joining up to any new social media channels to begin advertising, you’ll need to be sure that you have the resources to manage the account – whether that’s in-house resource, or whether you outsource it; nothing is worse than a dormant business account on social media.
If you’re looking for a Social Media solution, or looking for more resource or direction for your existing Social Media advertising, get in touch here!