A strong, considered brand enables you to engage with diverse audiences on different levels and ensures your message is clear, meaningful and consistently delivered. Managed well, it can change customer perception and build long-term relationships.
At Third Floor, your brand is our starting point. Whether we’re creating a brochure, developing a website or building a complete communications package, we always lead with the brand.
We take the time to immerse ourselves in your company and really get to know you through our dig, develop and deliver process. We strive to be guardians of your brand and a natural extension of your business . Think of us as your partner agency.
Over the past 10 years we have delivered 100s of successful brands across the world, helping companies exceed their plans for growth.
We objectively review your brand’s impact within your industry, provide feedback on your business performance and suggest improvements & opportunities for development.
Our brand workshops help us understand what you offer, and what makes you unique. We ask our dig questions first hand as sometimes the smallest comment can trigger a lightbulb brand moment.
A product or brand name should be unique, memorable, ideally short and have staying power. We have a tried and tested process to ensure that the naming result is something that can be used within your industry.
During the branding process we create your brand’s personality and develop a distinctive tone of voice. Suggested messaging and vocabulary will set the tone for future communications.
We work alongside trade mark lawyers throughout the brand development process to ensure the final word/trade mark is registered with you to protect your product or service within your industry.
In developing a brand identity we consider the promise it needs to deliver to customers, the evolution or revolution it needs to go through, and the assets, fonts and deliverables it needs to grace.
We consider ourselves custodians of the brands we create and love to watch how they develop and grow. We compile brand guidelines to provide an overview of your brand’s vision, personality and key values.
James launched Third Floor in 2006 and has seen it go through it’s own launch, grow and change process. He now focuses on brand consultancy and handles all aspects of the discipline. James works closely with the design and development team to ensure every piece of creative has the Third Floor seal of approval.
James has also launched fashion brand, &SONS, with friend and colleague Phil James.
With a fine art background and over 20 years experience in the industry, Gareth leads the design team at Third Floor. He loves the diversity of the work we do, from bespoke illustrations to engaging visual identities.
Away from the studio, Gareth indulges his passion for cycling – expect to find him tackling one of the areas monstrously steep hills!
Olivia has now been at Third Floor for a year and in her short time has progressed to Account Manager. She is the life and soul of the studio and keeps everything ticking over.
With Olivia, every client’s experience with Third Floor is tailored to them.
Our Studio Executive, Hannah has recently graduated from University of Gloucestershire with a BA (Hons) in Graphic Design, but has joined our team on the client side.
Hannah loves dogs, music and festivals, when she’s not in the studio!