Cargilfield - Everyday adventure


Redefining the heritage of the oldest independent boarding and day prep school in Scotland

Cargilfield has an excellent reputation and an unrivalled track record within the Scottish marketplace for preparing girls and boys for the best schools in the UK. They provide a varied learning experience that focuses on the development and needs of each pupil, an enriched extra activity programme uniquely focussed around a preparatory education, and an education that does not rely on ‘topping up’ learning through homework.

A pupil’s time at Cargilfield provides limitless possibilities – their extended family will work with students families, to nurture the talents that emerges in each child, and help them choose a secondary school that will fulfil their potential – they provide an education without boundaries, every day holds new possibilities.

Cargilfield Brand Identity
Cargilfield Marketing Campaign
Cargilfield Super Hero Concept

The Aim

The school wished to update their brand but most importantly their website as it felt that the look and feel was dated. Aside from visual and performance issues, the school wanted to create a website that will more accurately reflect its character, ethos and values, whilst providing a positive user experience for prospective and current parents. Importantly, the new website was also created to give Cargilfield students a sense of ‘ownership’ of the digital representation of their school.

The Dig

During our visit to Cargilfield, there was a clear sense of adventure and independence in everything they do. The students were building tree-houses and dens in the woods, teachers were full of energy and enthusiasm and the culture promoted support and encouragement at every level. So we felt that at Cargilfield, learning truly is an 'Everyday Adventure'.

We have maintained this key message across all marketing collateral and brought this to life through our layered advertising campaigns.