City Museums - Branding History

City Museums

Creating an identity for the Museum of Gloucester

The Museum of Gloucester and Gloucester Folk Museum approached us needing repositioning, a brand re-structure, along with an identity for each Museum. They needed to increase awareness and define the market position for both a new and the existing audience.

MOG Brochure
MOG Magazine
MOG Leaflet

The Dig

Within our dig stage of the brand development, we realised that Individually each Museum have their own target audience but as a collective they have a wider appeal. Our approach was to create an under-arching brand, City Museums. This would house the Museums as a collection, allowing them to either collaborate or stand alone as individual brands. This creates the larger appeal to a greater audience. Each Museum needed to be more descriptive of the specific offering - this meant renaming both.

This is when Museum of Gloucester and Gloucester Life Museum were created.

Optimising a bright and bold colour palette we produced a punchy identity for each and their sub-brands. Each Museum has a sub brand, which carries the main brand’s palette and assets - The City Gallery within Gloucester Museum, and The Ed Shed at the Gloucester Life Museum.