The Corinium museum houses some of Europe’s largest mosaics and has been a well known tourist attraction for many years. However, it was time for a change. As part of a wider HLF project, the museum decided to rebrand and after an intense tender process trying to find the right agency, Third Floor were selected. As with any branding project, we began with a Dig and worked alongside stakeholders from all over the museum including volunteers and trustees. From here, we developed a new brand identity along with our ‘glimpse of the future’ which included stationery, way finding and marketing collateral. We also worked alongside their chosen web agency to deliver the brand through their digital footprint.
To rebrand and change the perception as to what a museum can offer through brand strategy, design and vocabulary. We have since developed a relaunch campaign to support the museum's new pre-history galleries and interactive exhibits they are introducing this year.
Through our research and the Dig, we understood that there was a broad and varied audience that stretched from academics researching a subject, to families looking for an engaging and educational day out. There was also a perception gap between what the museum offered and what the public thought – the museum delivered a great brand experience but this wasn’t apparent from any of the visual touchpoints. We developed a simple promise – Discover Archaeology – which encompasses the experience at the museum and the meaning of archaeology.
The ‘C’ represents the process of archaeology, from uncovering artefacts, restoring and preserving them and then allowing them to be brought back to life through the museum. Our inspiration for the logo came from iconic pieces in the museum, such as the plume of a Roman helmet. Circles are used throughout Roman history in mosaics and buildings and this allowed us to create a simple yet iconic device to use across the brand.
We had to strike a balance and avoid dumbing down the offering whilst appealing to people with a limited understanding of the museum and it’s artefacts. We developed a simple promise - Discover Archeology which encompassed the experience at the museum, what they could learn and also mirrored the meaning of archeology. Like Third Floor, everything at the Museum starts with a DIG, they then DISCOVER and finally, unlike other institutions who hide these amazing discoveries away from the world… they DISPLAY.
Our inspiration for the logo came from iconic pieces such as the Colosseum and the plume of a Roman helmet. Circles are used throughout Roman history in mosaics and buildings and this allowed us to create a simple yet iconic device.
The relaunch campaign
Corinium museum have been renovated a large part of the museum and have integrated interactive exhibits, so wanted a campaign to advertise the relaunch after the COVID-19 pandemic .
The narrative behind the campaign explores how history never stops and every object tells a story, which comes from what we learnt during the Dig.