After working with DoorCo on several product brand launches they were looking for an identity to reflect their wide door range. We began by revisiting DoorCos brand values - innovation built into everything. 'ORiGINAL' represents an inclusive doorway into the world of DoorCo, with a simple but contemporary design mirroring the product range. ORiGINAL is an inclusive doorway into the world of DoorCo, with the door as the main component, there is limitless possibilities. Consequently demonstrating the wide collection of products through imagery, and colour to reflect the product colours, both emphasises this message of 'limitless' options as well as provide a fresh feel to the brand.