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Creating a homeware brand based on the award winning TV drama

Downton Abbey at home offers a wide selection of hand crafted, exclusive and rare products inspired by the rooms, costumes and characters in Downton Abbey. We were asked to create an identity for the Downton Abbey at home brand, which aimed to integrate aspects of Downton Abbey’s current style and add new elements that would culminate in providing Downton Abbey at home its own separate identity.

\ Brand \ Design \ Digital

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Downton Abbey at Home

the story

Before producing any materials, we worked on and produced a word mark that gave the brand a clean and simple feel.
Once the word mark had been designed, we produced launch invites that showcased the new brand, using Downton Abbey at home assets such as the patterns and icons.

We then designed the look book and the main product catalogue, creating visuals inspired by the elegant home ware that the catalogue promotes.
We also worked on the visuals for the website, an online product shop that enables you to search either by product or by room. The products have all been categorised in terms of what room in the house you would expect to find them, referring back to the award winning drama.

It has been a pleasure working with Third Floor on the Downton Abbey At Home catalogue and branding. They understood what we wanted to achieve from the very first discussion and helped us secure the licence as a consequence. Consistently high standard of work and pleasant team make working together an absolute joy.

Joanna McKerlie
Director, S&R Premium Brands Ltd

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