The team at Eximium approached us back in 2021 for a complete rebrand, more aligned with their offering. They looked for a brand with a more energetic and engaging feel that would capture the attention of industry professionals. We went through a DIG™ process to analyse their competitors within the industry, creative direction for the brand and clear key messaging. Eximium are an experienced team that offer support, encouraging growth and stability within other companies, we wanted to create a bold visual identity that would stand out in a corporate world, whilst providing a nurturing tone through a more muted and illustrative style. The logo ident encapsulates the stages of Eximiums services: creating a partnership, communicating with clients and discussing topics helped to move companies forward.