Navio - Helping learners achieve more

Navio

Taking language learning to the next level

Branding a digital platform for global publisher, Macmillan Education, helping learners around the world achieve more.

We were brought in by the Macmillan board to lead the brand definition and launch of a new digital platform that accompanies Macmillan Education’s English language courses for young learners.

Designed to provide teachers with a seamless transition between the course-book and a hugely immersive digital world full of digital teaching activities. Introducing gamification and a rewards system to engage and encourage young learners, both in and out of the classroom.

Working with an extended project team comprising of publishing, marketing, technical, customer support, content authors and teachers. The project had many compelling elements and we mapped how the platform sat alongside its nascent competitive set.

The Navio logo tells a simple story. The tale of two worlds coming together; the yellow represents the simple magic of turning a page in a book. The Blue lozenge represents a window – a portal offering a glimpse into the ever changing exciting world of Navio. The view through the window is exciting and always different. Combined they describe the blend of traditional books and the exciting immersive world held within Navio.

Navio Poster
Navio Website
Navio Logo

The Dig

We were brought in by the Macmillan board to lead the brand definition and launch of a new digital platform that accompanies Macmillan Education’s English language courses for young learners.

Our first task was to identify our customer mind set and understand their very varied need states. Using a psychographic profile to add depth to the messaging, we developed a brand objective and positioning statement then identified the way this message needed to be refined and adapted.

This evolved into a naming programme and development of valuable brand assets; such as ‘Tap and Teach’. We worked with the marketing team creating and refining all of the key messaging and narrative to accompany the global launch. A full visual brand creation and identity roll-out was executed.

Navio has become the support platform for all EFL titles globally in the young learner age range.