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  • Shadowplay - A modern portfolio website

An established digital studio specialising in high-end still and moving image production.

An inconspicuous facade of their headquaters might cause an average Joe to wonder what exactly is happening behind it from 9.00 – 5.00. The building called “The Old Bakery” does no longer provide locals with crispy sausage rolls but is in fact a source of quite a few notable digital creations instead. Shadowplay – the group of talented creatives lead by Phil James – are an established digital studio specialising in high-end still and moving image production.

On the vast space of 645 square feet there have been created some great pieces of work for well know brands such as Carlsberg & Doritos. They also have a grand table football (envious) …

\ Digital


Website with multiple user accounts, data capture forms for email campaign purposes, ability for visitors to initiate a discussion via comments and reviews, various page templates to fit different content types, video footage embedding, scalable / adaptable layout, and social media connection



the story

Shadowplay approached us with a clear vision of their new website. Inspired by popular sites such as Pinterest; they wished to make the most of the gigabytes of photos and hours of recorded footage they had at their disposal. The primary objective to achieve was a website where “content speaks for itself”. Bearing in mind the amount of provided data and quality of their work it was a delightful task to create an appropriate “frame” to encompass it.

As with any re-design project it is imperative to dig out any data with regards to the previous’ site performance. Thanks to our dear friend – Google analytics , we managed to have a deep insight on: existing user traffic and popular browsers and devices. This was extremely helpful in finding the right strategy for the core data structure on the website. A pages SEO rank is often an overlooked element when a new site map is put in place. Every established domain builds up its status of trust for major search engines such as Yahoo, Bing or Google. In order to preserve it we commenced the new website’s structure creation from mapping out every old URL into new ones.

Responsive design is not a periodical passing fashion and it’s here to stay. Therefore we have put special care in ensuring every page fits nicely within different resolutions served by mobile devices.

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