thinkproject came to us seeking a clear proposition for evolving their brand. They wanted to be able to articulate the benefits of what they do and become a prominent name in their industry.
Looking for a move towards offering both product and consultancy would allow them to utilise their growing product portfolio and shift the brand into a clearer position in the market.
thinkproject were already very focussed on their customer but as a core brand value, we wanted to evolve the branding to emphasise how customer-centric they were becoming. We wanted to illuminate their passion for influencing the change in their industry, developing and delivering world-class products to support and advance the industry and the people in it. The message was clear - It’s not about us (thinkproject) it’s about them (the customers).\ Brand \ Design \ Digital
Website, Brand Identity, Messaging, Brand Guidelines, Print Collateral