Visit Cheltenham - Big Screen in the Park

Visit Cheltenham

An identity to encapsulate drama, wonder and energy

Visit Cheltenham had approached us with the idea to set up a screen in Cheltenhams Imperial Gardens; that would allow groups to come together for free screenings of live sport, family/child friendly films and classic films/musicals. Consequently we looked at creating a mark that encapsulated the drama, wonder and energy of these viewings, whilst being complimented by colours and imagery associated to the picturesque landscape of Imperial Gardens. The core image collage conveyed the variety of content Visit Cheltenham put on bursting out of the screen and coming to life.