Cheltenham is a regency town, situated in the heart of the Cotswolds. This town is well known for its festivals throughout the year, including the Christmas in Cheltenham campaign.
After the work we had done with Visit Cheltenham for the Christmas campaign back in 2020 and 2019, it was clear that we wanted to follow a similar narrative and illustrative style. Our 2021 illustration incorporates the magic of both the Christmas market along the promenade and the newly set up ice rink. With both these elements, we were tasked with creating a unique identity that fell under the overall Christmas campaign.