Cheltenham is a Regency town nestled into the heart of the Cotswolds, it is well known for running the most festivals of any town in the UK. It is home to a wide variety of independent shops as well a fine dining experiences and scenic outdoor space.
Visit Cheltenham was set up as the organisation that both organises a wide variety of Cheltenhams festivals and promotes the town as being a great town to visit, that celebrates the wide culture of new and traditional talent.
As an already well established brand, Visit Cheltenham looked to advertise a selection of their festivals, including the Cheltenham Christmas Market and their Light Up festival. So it was our mission to capture the picturesque environment of Cheltenham in a line of bespoke illustrations.
When tackling this brief, we wanted to present Cheltenham in a magical way that would be associated with the Christmas season. In addition to this we wanted to celebrate the beautiful and dramatic backdrop of the shops, restaurants and architecture Cheltenham has to offer. The selection of three dimensional vector illustrations created combined the most unique and beautiful buildings of Cheltenham in to one image, showing modern buildings like The Wilson Gallery and historic buildings like the Pittville Pump Room together, mixing new and old.