VoCoVo is a fast-growing tech company with an exciting product and ambitious growth plans. The recent rebrand was carried out by a number of agencies and stakeholders which has left it feeling disjointed. We reviewed the initial strategy piece and felt the core 'promise' had been lost. VoCoVo moved backwards from being a user-driven brand based around the emotional needs of the consumer to one focussed on features and benefits.
We began with an audit of the current brand...
- Analysis of current brand architecture, proposition and marketing
- Review of Brand Guidelines
- Review of Strategy
- Creative analysis of current Brand Structure
- Creative analysis of current Brand Design
The insight was invaluable and led us to create an entirely new brand identity for them. We moved away from the 'What' (functional benefits) and towards the 'Why' (emotional benefits) - something that would resonate with customers.
As VoCoVo has grown into a mature brand, they needed a new visual presence that resembles the quality of the products and services we have to offer. The simplified brand we have created ensures they are taken seriously, and stand out within the monopoly of the technology market.
The ribbon is a key element to the VoCoVo brand, this is our connector. We use this on its own or interacting within the imagery and connecting everything together. They provide a tailored service, therefore every connection is unique. We should never use the same ribbon twice.
Everything we created with VoCoVo has the user at the forefront. As a B2B business, the brand needed to appeal to the decision-makers of the leading retail giants in the supermarkets, DIY, fashion and restaurant industries.