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WWT is a wetland conservation charity working globally to safeguard wetlands.

Third Floor have been working with their wildlife reserve near Slimbridge in Gloucestershire on a national campaign. With an established brand, WWT came to Third Floor for a refreshing interpretation of their extensive guidelines to produce campaign materials.

\ Design


Direct Mail, magazine carrier/wraparound, web assets, stationery



the story

As part of WWT’s 70 anniversary, a fundraising appeal was launched to highlight the unique WWT heritage and to raise funds for a new living wetland theatre, duck decoy and visitor centre upgrades.

The appeal was based around Sir Peter Scott, the founder of WWT and his original 1946 vision to transform the way people experience wetlands and wildlife.

We developed a timeline concept, highlighting the heritage of the wetlands, interspersed with Peter Scott’s original illustrations. A secondary colour palette utilised just for this campaign enhanced the creative and elevated it above their standard direct mail campaigns.

The Direct mail target of £70,000 was smashed with over £80,000 raised at the last count. It was WWT’s most successful domestic appeal for a decade.

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