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SK-IN proves that simplicity is key, when it comes to creating an understated yet stylish brand.

Our ‘Dig’ with the team at SK-IN found that growth in the beauty industry is driven by new product trends and innovation; strong demand for so-called prestige products (ie luxury beauty lines). There is also a growing trend around ‘gender neutral’ products across all sectors, which became the motivation behind SK-IN’s brand.

SK-IN believes that everyone deserves to look good, so they have carefully developed products to suit all skin types. To them, beauty is more than skin deep. They are shaking up the industry and releasing products their customers want and deserve, regardless of their gender, and we were proud to create the brand to support this,

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