A brand is much more than a logo – it’s your purpose, the way you talk about yourself, and how you’re perceived.
One of the simplest yet most influential assets of any business is their brand. A well-considered brand strategy can influence consumers, change perceptions and add significant value to a business. A strong brand identity can support this strategy, becoming a recognition point for consumers to engage and connect with you.
A brand should be formed from a set of values and a clear vision coupled with a purpose and reason to exist, and this is what we aim to uncover before we can bring it to life visually. Brands that carry these strong characteristics can engage with customers on a level beyond product and service – after all, in today’s world, consumers demand more.
We objectively review your brand’s impact within your industry, provide feedback on your business performance and suggest improvements and opportunities for development.
In developing a brand identity and logo design, we value the promise it needs to deliver to customers. We consider and develop brand assets, fonts and imagery to explore the wider visual identity of the brand. Over the years, brands will evolve to adapt to the market and audience needs, so we are here to develop, evolve and rebrand when the time comes.
Brand and Product Naming
Thinking of the name is often the hardest part of branding your business. We create product or brand names that are unique, memorable, and powerful, which we do due diligence on and test in focus groups.
Brand Strategy Workshop and Report
Our brand workshops help us understand what you offer and what makes you unique. We ask our Dig questions first hand in workshops tailored to your business – sometimes the smallest comment can trigger a lightbulb brand moment.
Tone of Voice and Messaging
During the branding process, we create your brand's personality and develop a distinctive tone of voice, as well as key messages. We can also create content templates for both physical and digital design, if required.
Brand Guidelines and Guardianship
We consider ourselves the guardians of the brands we create and we love to watch how they develop and grow. We create brand guidelines to provide an overview of your brand’s vision, personality and key values, which become your brand’s own personal playbook.