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Revolutionising the e-bike industry with an ultra light-weight motor and battery system that allows riders to push harder and go further.

HPS wanted to engage with manufacturers and consumers, knowing that the perception of road e-bikes was negative. We needed to elevate them above the noise of the ‘me too’ below-standard offering that is currently available. This was achieved through branding and narrative; the language of domestiques and watts and the beauty of the bike. We changed the narrative of the industry, focusing on the glory and passion of the world’s toughest sport.

\ Brand \ Design \ Digital


Naming, Positioning, Narrative, Branding, Website Design, Promotional Materials, Bike Design, Product Launch, Apparel Design



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