Revolutionising the e-bike industry with an ultra light-weight motor and battery system that allows riders to push harder and go further.
HPS wanted to engage with manufacturers and consumers, knowing that the perception of road e-bikes was negative. We needed to elevate them above the noise of the ‘me too’ below-standard offering that is currently available. This was achieved through branding and narrative; the language of domestiques and watts and the beauty of the bike. We changed the narrative of the industry, focusing on the glory and passion of the world’s toughest sport.\ Brand \ Design \ Digital
Naming, Positioning, Narrative, Branding, Website Design, Promotional Materials, Bike Design, Product Launch, Apparel Design