Create a challenger brand to take on the Spirit market by offering a genuine, premium, great tasting Rum!
Our role as the agency was to build a visual voice around the story of Neptune and the provenance around how the rum is made. The Dig allowed us to understand the Rum market and position Neptune as a premium brand aimed at consumers looking to discover new flavours and move away from other spirits. We began by working up an identity and label that looked authentic, as if it had just washed up on the shore after a storm.
We used a specialist aged paper stock, gold foiling and embossing to give the label depth and tactility. From here, we developed an immersive consumer website complete with CGI imagery and sea shanties that allowed the consumer to engage with the brand and buy direct.\ Brand \ Design \ Digital
Brand Identity, Brand Strategy, Bottle Labels, Social Media posts
Produced in one of the oldest Distilleries in Barbados from a single blend, Neptune has a distinct taste that has been well received by the critics. Since its launch, Neptune has gained a small share of the market and is sold direct and into trade.
The brand is seeing further growth in both markets having won over 20 awards in the last 12 months including the coveted ‘Spirit of the year’ and a design award for the label and branding. We are now working with the founders to create consumer led campaigns across multiple channels to further raise awareness.