VoCoVo is a fast-growing tech company with an exciting product and ambitious growth plans. Its recent rebrand was carried out by a number of agencies and stakeholders, which left it feeling disjointed, and they were looking to simplify the brand proposition.
We reviewed the initial strategy piece that had been completed by the other agencies and felt the core 'promise' of the company had been lost. VoCoVo had been moved backwards from being a user-driven brand, based around the emotional needs of the consumer, to one focused on features and benefits.
We started with an analysis of the current brand, which included an analysis of the current brand architecture and proposition, a review of brand guidelines and strategy, as well as a creative analysis of its current brand structure and design.
This insight was invaluable and led us to create an entirely new brand identity for them. We moved away from the 'What' (functional benefits) and travelled towards the 'Why' (emotional benefits) to create something that would resonate with customers.
As VoCoVo has grown into a mature brand, they needed a new visual presence that resembles the quality of the products and services we have to offer. The simplified brand we have created ensures the company is taken seriously, and stand out within the monopoly of the technology market.
The ribbon is a key element to the VoCoVo brand – this is our connector. We use this either on its own or interacting with other items in the imagery to connecting everything together. They provide a tailored service, therefore every connection is unique.
Everything we created with VoCoVo has the user at the forefront. As a B2B business, the brand needed to appeal to the decision-makers of the leading retail giants in the supermarkets, DIY, fashion and restaurant industries.